VIRAL MARKETING AND BRAND LOYALTY AMONG MOBILE NETWORK SUBSCRIBERS IN ENUGU METROPOLIS. International Journal of Management, Policy and Administrative Studies (IJMPAS), [S. l.], v. 1, n. 1, p. 126–136, 2026. Disponível em: https://ijmpas.com/journal/article/view/65.. Acesso em: 17 jun. 2026.